Home Depot is TLC's New Home DespotHome Depot and Discovery Networks have inked a pact to make the home good superchain the new category exclusive sponsor of the TLC hit series "Trading Spaces." This new deal expands on the preexisting contract between Home Depot and TLC which covered the series "While You Were Out."Under the terms of the new agreement, Home Depot will provide the budget, products and materials for projects on both TLC shows and will receiving marketing and cross-promotional opportunities across the Discovery Networks family, which includes Discovery Channel, Discovery Home & Leisure Channel and BBC America."This extension allows us to hammer home Home Depot's know-how like never before on cable television," says John Costello, executive vice president, merchandising and marketing for Home Depot. "A program like 'Trading Spaces' shows consumers just how easy it is to improve and personalize their home. It gives Home Depot new ways to showcase the latest trends and innovative products in a hot program format that reaches a very engaged audience."
Home Depot will receive logo inclusion in print advertisements for for "Trading Spaces" and "While You Were Out" and the rights to certain TLC programming content in their own advertisements.
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